A technology blog for The Economist Group IT team

Friday, March 17, 2006

When Rupert's in town.... 

Up until this week there had been lots of speculation on how News Corp. could leverage MySpace with its other brands, but no action.

This week Rupert was in town and in amongst the other news was that a MySpace for Sun readers was on the cards.

Very interesting.

As EcoblogIT has mentioned in the past, MySpace gets 10% of ALL ad impressions on the web. That could go a long way towards balancing declining ad revenues in print....
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