What we're reading
A technology blog for The Economist Group IT team
Thursday, March 02, 2006
Esther Dyson asked a panel of marketeers whether they were worried about negative publicity surrounding cookies and they way they used them.
I think that she was driving at the way that cookies are used to track people who respond to ads after they have left the site on which they saw them. This harks back to the Abacus/DoubleClick furore that rattled people with they thought that someone could track exactly what they did on the web.
All that would be needed is an update to IE or the Google Toolbar and the landscape will change overnight.
A new tracking methodology is needed because when a significant number of people don't trust them and delete them every day tracking stats become meaningless.