A technology blog for The Economist Group IT team

Friday, March 03, 2006

The future of content creation 

"The challenge is to create content for a tenth of the cost" according to Rafat Ali.

Neil Budde said that at Yahoo! News he does this by ensuring his small staff aren't doing production work, but rather are making decisions on what ends up on key pages.

Interestingly Rafat has a view that contextual ads do not work on community based sites such as his. I think I'd agree with this - most are off topic and have been delivered based on a term that is peripheral to the content.

Neil made the point that context of content is increasingly important as people find what they're looking for via the likes of
Google - for example by putting dates prominently on articles (the idea of permanence is another theme of Web 2.0).

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