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A technology blog for The Economist Group IT team

Thursday, March 02, 2006

The Economist in print is dead 

It's official according to Jeffrey Cole, Director of the Cente for the Digital Future at USC. His description of The Economist as a news magazine immediately undermined his argument, but made me wonder why we proudly still call it a newspaper.

Apparantly internet users spend an hour less than non-users reading newspapers and the wisdom is that when a newspaper reader dies they aren't being replaced. Lifestyle mags may survive as the content is less commoditised.
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