A technology blog for The Economist Group IT team

Wednesday, March 01, 2006

DoubleClick Email Solutions sold to Epsilon 

I missed this one when it happened. Epsilon Interactive, formerly Bigfoot and now a division of Alliance Data, has acquired DoubleClick Email Solutions.

You may recall that DoubleClick was taken private last year by being sold to Hellman and Friedman who immediately created separate divisions for the e-mail and advertising arms of DoubleClick. I have to say that this was on the cards, even though local management in Europe did not admit to the strategy when I met with them last year.

Is this the end of one of the more successful Web 1.0 companies?
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