A technology blog for The Economist Group IT team

Saturday, October 15, 2005

WSJ Europe relaunch showcases wsj.com

Bill Grueskin previewed the relaunch of the WSJ Europe and Asia in compact format at the AOP conference last week. As well as prominent links to wsj.com, the masthead has the wsj.com logo watermarked in it. Like with the Guardian relaunch readers will be pointed to the website for more in-depth data and analysis. A second interesting experiment is that the WSJ have partnered with 11 local newspapers around the world and link from wsj.com to the "business story of the day" in each (translating the story into english if necessary). See today's story from Die Welt here.

The session on targeting that I chaired is covered in Dan Leonard's blog.
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