A technology blog for The Economist Group IT team

Tuesday, April 19, 2005


Adobe yesterday agreed a $4.3bn all-stock deal to buy Macromedia. Wall Street's apparant dislike of big software deals meant that by the close yesterday the deal was actually worth $3bn as Adobe shares fell 11 per cent. It'll be interesting to hear what Bruce Chizen has to say on the rationale behind the deal. Adobe are pretty much in the business of providing tools to get content into a printable format whereas Macromedia's products are all about getting content onto the web. At a cursory glance, therefore, the deal brings together two sets of products that do not overlap with the potential to integrate their capabilities into format-neutral applications.
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